My Day at B2V/Borelli-Vo Salon With Super Stylist Steve Lococo

 

Patti Gets a New Do

 

 

 

 

 

The final product: it’s a winner!

When I mentioned I was in the market for a new hair style, my friend Katy, who knows LA’s “It” spots from beauty to hotels and beyond told me I just had to try Steve Lococo. “He’s the best” she beamed.  Since I trust Katy, I made an appointment and I wasn’t disappointed. She’s right.

Affiable, intent and creative the 22 year hairstyling veteran ranks several cuts above the rest in this town of “super stylists”. He’s interested in YOU, no attitude,  runs a gorgeous facility — two actually, but I visited the one at 648 N.Doheny Drive, WeHo, 310-777-7648. The other salon’s at 8822 Burton Way, Beverly Hills (310-278-4430).

So here went my afternoon with Steve:

The First Step:

First he does an assessment to  decide what to do. “I want to keep it long but you can do anything you want,” I tell him. “I love a challenge”, Steve responds and after 3 hours and painstaking preps, he meets it head on, as it were.

The man is a master of his trade and I’m glad I was the recipient of his wizardy.

  

A Brief Backgrounder

Lococo’s salons are no strangers to celebritie. Still Steve says he’s committed to treating everyone with the tools to look their glamorous best, with easy-care styles they can keep up at home. So he offers onthly sell-out blow-drying classes at Borrelli Beverly Hills. Clients are encouraged to bring their own brushes and products for evaluation. The classes are $25; clients receive a shampoo, blow-dry instruction and tips, and $15 worth of Borrelli product.

 

 Steve  has also made numerous appearances on ABC’s Extreme Makeover, Dr. 90210, How Do I Look?, E!, TV Guide Channel, USA Network’s BEFORE & AFTER’noon Movies, Lifetime’s Head2Toe, and KTLA Morning News. His work has been seen on Dr. Phil, The Tyra Banks Show, and Good Day L.A, and in countless print publications.

 

He supervises dozens  of stylists, aestheticians, and manicurists in a three-salon “empire” within a two-mile radius (Borrelli Beverly Hills, an elegant, sophisticated space on Burton Way in Beverly Hills, California, and B2V/Borrelli Vo, two side-by-side cottages on North Doheny Drive in West Hollywood). Lococo works out of Borrelli Beverly Hills Wednesdays and Fridays, and out of B2V/Borrelli-Vo Tuesdays, Thursdays, and Saturdays.

 

Lococo is an integral part of the hairstyling industry, serving on the Board of the prestigious Inter-Coiffure organization and holding memberships in the Salon Association and the National Cosmetologist Association. A Southern California native, he currently sits on the Board of Directors of the West Hollywood and Beverly Hills Chambers of Commerce.

 Most recently, in tandem with dermatologist-to-the-stars, Dr. Jessica Wu, the two have formed “Beauty Shares” which brings hands-on hair and skin-care tips to disadvantaged teens in greater Los Angeles.